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Subscribing to Visuals in SEO Strategy

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January 17, 2014Branding2 Comments

Nowadays the user behavior is most talked about when any site prepares to set up its SEO objectives. However, it may not be as easy to define the audience each time, but seeing the quirks of today’s customers it becomes far more important to rule out the world of designing a great shopping environment for them. How visuals go so well with SEO strategy, let’s learn more about it.

Visuals in SEO

Visual Trading in SEO Strategy

Whether it’s the process of learning, communicating or the information transfer in social media, visuals are doing their best in gaining extra points everywhere. Visuals are fast in capturing users’ attention and telling them to see more of it.

For an advanced SEO market, users are already slicing up the visual world with the help of Pinterest, Instagram, Facebook, etc. The use of camera in their mobile phones is doing the most of this job. Therefore, customer acquisition can be achieved better and faster through visuals-based content.

No Language Barrier

Users are completely bowled over by the images and moving pictures, and approaching things that are visually-driven. Having no bar to any language, visuals happen to be the latest and easiest ways for quick information transfer to the brain.

Visuals require less time to read through and understand. They support different kinds of experiences for different users, and therefore convey information to great possibility.

Fetish Consumer Behavior

Not many users are giving more than 10 to 20 seconds on a webpage. This finding has drawn a ruckus among the SEO industry where much is spent in terms of content and designing of a website. But why?

Because, this is exactly even when the users are not in a hurry, they wouldn’t give their time. If you really want them to stay at your page, you must give them something interesting. Remember, only if they get, they can buy your lines.

Zoom Visibility

Visuals design a riding experience for the users with the help of pictures, graphics, cartoons, diagrams, Infographics, pictorial flow charts, illustrations, etc. This helps in getting the raw traffic convert into active participants.

You can compare it with a TV commercial that works along the similar lines of an SEO strategy. You would like to see an ad only if it rides you. Or else, you would prefer leaving your couch.

More Mileage Over Words

Visuals are a power pack as compared to words. The superiority is visible for many such websites who have chosen visuals in their content. Message conveyed through visuals builds up user perceptions and defines their purchase behaviour.

Pro Social Media Marketing

Visuals have two kinds of effects on the users: current effect and carryover effect. It is the carryover effect that brings the audience back.

While the strategy makers are relying on the visual weight, the audience gets to experience the enhanced levels of exposure. As a matter of fact, visual content has already grown as a vital force of communication on Instagram, Pinterest and Facebook.

Pulling to Action

Users like to draw fascinating findings around visuals. Their response is quick as visuals are fun and exciting to get associated with. The active participants by now decide to be the real users of your services.

Your visuals must tell the users to proceed for an action. This is even when you are not selling and just pitching your presence; visuals play a definite role in viral marketing.

Why Visuals are Unique in Many Ways

Visuals are a crisp and creative version of the essential information to be conveyed to the users. The active participants by now decide to be the real users of your services. Let’s know, how.

  1. They catch immediate attention of the users.
  2. They help in visualizing a concept for them and rousing their interests.
  3. They increase user engagement and encourage sharing.
  4. The symbolic visuals are capable of turning a neutral response into a positive response.
  5. A visual recall is longer and prominent.

Summary

Visuals are very effective in fetching a direct and better response from the audience. They are great in building up long-term imagery in users’ minds. From its attention grabbing to attention holding capacity, visual content is surely a good ingredient for an SEO strategy. One must think of adopting them for raising a better audience.