Branding, Mobile

Top 10 Mobile Marketing Strategies For Small Business

Focus more to reap more. This is the best way to gain more benefits and profits from your business. If you wish to make yourself stand in a better place in your small business, then you have to consider about how and where you are marketing your small business. You should focus on the marketing strategies you are preparing to use for developing your business.

Mobile phones have now become part and parcel of every human life. People prefer more to look on their smartphones now for anything they want to know about.  That too mainly for shopping needs and to know about their nearby business services, they search information on their smartphones. Google search on mobile phones is greater than the same done through computers. Mobile users are increasing gradually. Make your business as mobile friendly and you are half way done. Here are some better ways to focus on the best mobile marketing strategies to develop your small business.

#1. Make Your Website  Mobile Friendly

make-your-website-mobile-friendly Try to create a mobile friendly website. Websites are the mirror of your business. A website can convey people what exactly your business is about. If your business website is not compatible with mobile phones or the resolution is not clear, then the visitors may prefer to go for another competitor who provides better mobile friendly service. So, take care to provide a mobile compatible website to attract more customers to your business.

#2. Have Your Business Reachable To Visitors

If people are looking for a particular product or service, then they could be able to find you. To achieve this, you can try to be a part of social networking sites like Twitter, Facebook  and the latest social networking giant Google+ etc. so that people can easily know about you and reach you faster.

#3. Prefer SMS Marketing

sms marketing

(Source: Getty Images)

This is one of the widely used marketing communications strategies. You may have to get permission from the corresponding people before you reach them through SMS but once you managed to do it, then you can attract them through right kind of messages about your small business.

#4. Include QR Codes

Quick Response or QR code is the simple way to make the visitors visit your website. Include QR codes in leaflets, magazines, business cards or wherever possible where you are advertising about your business. Nowadays, majority of the smartphones allow users to scan QR codes using a scanner, which can be downloaded as an app directly to their smartphone. Once the QR code is scanned, it will take the visitors to your official website page or to a specific product page; however you have designed your QR code to work.

#5. Come With A Mobile App For Your Business

People may get bored to manually enter your website through search engines again and again. The wise way is to come up with a mobile app for your business, so that the users can download it on to their smartphone and use the same whenever they want to visit your website. The app should provide all the necessary details about your business.

#6. Make Use Of Mobile Directories

Mobile directories help business owners by providing information about their business in their directory list. Get in touch with some of the popular mobile directories and make your business information available on their directory to reach the customers of mobile directories.

#7. Use Advertising Programs

Many programs like pay per click or pay for reading an advertisement mail are available nowadays. The websites pay their visitors to go through an ad that they send to their mail account. Try to be a part of it and your business information would be sent as an ad to the users. Thereby, the users come to know about your business. It is one another popular mobile marketing strategy that is in use today. Since the visitors are also benefitted by getting cash payments for reading an ad, this marketing strategy gained so much attention nowadays.

#8. Try In-Game Mobile Marketing


This simply refers to mobile ads that will appear below the mobile games. Your ads can sometime appear below the game, pop-ups, video advertisements etc. There are various advertising networks providing mobile advertisement. Just Google it!

#9. Trace Your Results

You can follow any number of mobile marketing strategies to develop your business, but it is nothing less important to track your results to know how your strategies work.

#10. Research  About Your Target Audiences

If your target audiences are die-hard gamers, then go for mobile marketing ads on mobile games. If they are vibrant youths, then prefer to advertise your business on social networking sites.  Research a lot about your target audience and then decide on what type of mobile marketing you want to go for.


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